Who are they marketing to?
Ashleigh has always been a smart cookie. No one gets much past her. I’m pretty sure we were reminded of that again this week when we were thinking about a trip to Rita’s. This morning, while Ashleigh enjoyed her breakfast, she asked to watch a TV show. When the TV came on, it was already turned to Discovery Kids and The Magic School Bus was on. We LOVE the Magic School Bus. It’s a good educational show, and it reminds me of elementary school when we used to watch it in school! Aaahhh…Nostalgia. The one downside to Discovery Kids vs Noggin or Disney? Commercials. Now I love that we will never get a glimpse of Hannah Montana or The Wizards of Waverly Place when The Magic School Bus ends, but Ashleigh LOVES commercials which makes me a little nuts.
During one of this morning’s commercial breaks the commercial for The Sunsetter Awnings came on. Now I would assume this commercial was geared for the parents who are watching Saturday morning TV with their kids. In this household? In this household Dad is in the Dining Room working, Mom is focused on the baby, and the 4 year old is ready to sign on the dotted line. The conversation went something like this –
Ash: Look Mom, It’s only $700 for the Sunsetter Retractable Awning.
Me: That’s nice. I don’t want a Sunsetter Retractable Awning.
Ash: But I do. Sometimes I get hot outside.
Me: [laughing out loud] WHERE did we get you kid??
Talking about the marketing department’s ideal customer. This kid saw the commercial, heard them say you can get a SunSetter for under $700, and when I said I didn’t want one, she gave me a benefit of them. The commercial tells you that the awning will help cool your patio by up to 20 degrees by blocking out the sun. I’m sure it’s just a matter of time until she has the whole Feature, Advantage, Benefit selling technique down. I can just picture it now…. “Mommy, look at this amazing Sunsetter Awning. It is retractable, so that we only need to put it up when we want it. The best part? It only takes 60 seconds to open. With the Sunsetter open, our patio will be cooler, enabling me to play outside for longer periods of time. Don’t you want me to be able to play outside on hot days and stay out of your way?” The only thing missing would be if she ended it with, “Is there any reason you wouldn’t buy us a SunSetter awning today?”
The commercial just came on again. She saw it, and went running in to Wes to tell him that he can get a SunSetter for only $700. I, of course, am sitting here laughing. He just asked her if I sent her to tell him that. Nope. She then explained to him that it cools off the patio, and she gets hot playing outside. Man, we are SO in for it…